Apple saw its iPhone revenue rise 10% in the third quarter while its average selling price rose 7%
Apple accounted for 42% of global smartphone revenue in the third quarter
Apple’s Q3 revenue rose 10% year-on-year while its average selling price rose 7% year-over-year in the third quarter of 2022. Counterpoint noted that positive strength in Q3 revenue, sales of the iPhone 14 Pro and iPhone 14 Pro. The Max got off to a great start compared to the previous year’s Pro models.
Oppo and Vivo saw their third quarter negatively impacted by China’s Covid rebound
Oppo, including OnePlus (starting Q3 2021), accounted for just 6% of global smartphone revenue in the third quarter of 2022, down from an 8.1% share of global smartphone revenue in the third quarter of 2021. Oppo’s handset revenue. Compared to the same three months last year, there has been a sharp decline of 27 percent from July to September. Its average selling price has decreased by 5 percent. The problem with Oppo was the Covid rebound in China which saw Oppo’s total phone shipments drop by 40% in the quarter.
Vivo suffered an even bigger decline than Oppo as it accounted for just 5% of global smartphone revenue during the third quarter, compared to the 8.5% share it contributed in the same quarter of 2021. With more than half of its shipments destined for China, the Covid outbreak helped Vivo’s third-quarter revenue drop a sharp 43% year-over-year. On a sequential basis, Oppo’s Q3 2022 global revenue grew 4% from Q2 2022’s reported revenue.
The “others” group accounted for 20.4% of global smartphone revenue in the third quarter of this year. That’s little change from the 20.1% of global smartphone revenue the group accounted for in the third quarter of 2021.