CHICAGO, Feb. 01, 2023 (GLOBE NEWSWIRE) — Report “Heads-up display market By Type (Traditional Head-Up Display & Augmented Reality (AR) Based Head-Up Display), Application, Components (Video Generators, Projector/Projection Units, Display Units, Software) and Region – Global Forecast to 2027”The size is estimated from USD 2.4 billion in 2022 to USD 6.4 billion by 2027. It is expected to grow at a CAGR of 21.3% from 2022 to 2027.
Key factors contributing to the growth of the head-up display market include increasing awareness about passenger and vehicle safety, increasing adoption of AR-based head-up displays, etc. However, automotive cockpits have space constraints and high luminance, brightness and power requirements. Restraining the growth of head-up display market. The impact of COVID-19 on the supply chain and global chip shortages pose major challenges for the industry. However, the growing demand for electric and semi-autonomous vehicles is the biggest opportunity in the market space with the highest market share in Europe and the highest CAGR for the forecast period in North America.
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Scope of the report
| Report the metric | Details |
| Market size has been available for years | 2018-2027 |
| Considered as the base year | 2021 |
| Forecast period | 2022–2027 |
| Forecast units | Price (USD Million) and Quantity (Thousands of Units) |
| Sections covered | By component, by type, by application, by region |
| Geographies covered | Asia Pacific, Europe, North America and Rest of the World |
| Companies covered | Major players operating in the head-up display market are Nippon Seiki (Japan), Continental (Germany), Vistin (US), Denso (Japan), Bosch (Germany), Pioneer (Japan), BAE Systems (UK), and Yazaki Corporation (Japan). |
Browse the in-depth TOC at “Heads-Up Display Market”
154 – Tables
68 – marks
221 – pages
Nippon Seki Maintains a strong product portfolio in the heads-up display market. As the company is focusing on increasing its production capacity by building new facilities, it is estimated that its order intake will double its current capacity by 2030. The company has an R&D center in Japan and 28 manufacturing plants spread across the globe. It has a strong foothold in 12 countries in Asia, America and Europe and has subsidiaries in China, Japan, America and Brazil. The company also pays attention to environmental aspects by working to reduce energy consumption.
Continental is one of the major players in the heads-up display market. With its continuous innovations, quality products, and excellent customer service, the company is one of the leading HUD providers worldwide. The company values technological balance with a combination of established solutions and pioneering technologies. It is focusing on internal business involving HUDs, and increasing the division’s capacity.
Bosch Working closely on environmental technologies. Bosch, with more than 400 locations, has been carbon neutral since February 2020. The company has achieved this goal ahead of schedule and has also made significant investments to combat climate change. Bosch has been increasing its R&D workforce over the years. For example, 72,000 R&D associates worked worldwide in 126 locations in 2019; In 2020, this number rose 129 places to 73,000.
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Opportunity: Growing demand for semi-autonomous and electric vehicles
Global demand for semi-autonomous and electric vehicles has grown significantly over the past few years. The increasing use of these vehicles is driving the demand for head-up displays. Semi-autonomous vehicles can sense their environment and navigate to a destination with partial human intervention. They can be operated through voice commands. These vehicles are mainly used to provide enhanced safety and convenience to the drivers. Semi-autonomous vehicles are equipped with advanced functions such as park assist, forward collision avoidance, and advanced cruise control. Head-up displays deployed in semi-autonomous vehicles show these features on windshields in line with drivers’ vision.
Challenge: Availability of laser-based volumetric displays as an alternative to heads-up displays
Laser-based volumetric displays are the leading alternative to heads-up displays. A volumetric head-up display represents information in volumetric aspect. With the help of lasers, images are projected onto the windshields to give the illusion of depth. At night and in harsh driving conditions such as fog, low-light visibility, and heavy rain, laser-based volumetric displays ensure drivers safety and travel information. In the automotive industry, volumetric head-up displays use laser beams to display images on windshields. In the aviation sector, volumetric displays play an important role in air traffic control.
Recent developments
- In January 2022, Panasonic unveiled the AR-HUD 2.0, the first product to incorporate the newly patented Eye Tracking System (ETS), enhancing the AR experience. This HUD also includes AI-powered navigation software with 3D AR overlays, icons and mappings.
- In January 2022, Visteon offers a high-quality intelligent cockpit experience for conventional and electric vehicles. It includes artificial intelligence based speech recognition and camera domain integration.
- In October 2021, BAE Systems will offer a 1.6-megapixel Hawk Eye sensor, a major development for battery-powered military systems optimally used for targeting and surveillance applications. It has high performance imaging capabilities in all lighting conditions.
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