Successfully deploying advanced cloud computing services is an important step taken to access the far-reaching benefits of the technology – including enabling greater innovation and accelerating business growth – while at the same time strengthening digital resilience, security, and data protection across Europe. public and private sector.
In 2020, the European Commission announced its vision for the digital transformation of Europe by 2030, naming it the ‘Digital Decade’. Covering skills, government, infrastructure and business, the comprehensive strategy outlines priorities and plans to enhance Europe’s digital readiness and ultimately grow its economy.
Looking deeper into the targets presented by the European Commission, a recent study by Public First, commissioned by Amazon Web Services (AWS), found that the Digital Decade could unlock more than €2.8 trillion in economic value – equivalent to 21 percent of the EU’s current. Economy – through a ‘sustained, collective focus’ on digital transformation in the public and private sectors.
Businesses and public bodies alike must unlock the speed, scale and efficiency of existing digital tools, primarily by capitalizing on the enormous power of cloud computing.
What this looks like in practice According to the report, businesses and public bodies alike must unlock the speed, scale and efficiency of existing digital tools, primarily by capitalizing on the enormous power of cloud computing. It is estimated that, following the path proposed by the Digital Decade, at least 75 percent of companies will adopt AI, cloud and big data technologies by 2030. In fact, Public First’s study estimated more than half (55 percent) of the potential impact. The agenda of the digital decade rests solely on the increased adoption and use of cloud computing.
The starting point for the wider deployment and use of the cloud is respecting long-standing European business values, at the heart of which is the fundamental right to privacy. Data security is at its heart, and it creates the foundation and desire to build on the cloud.
Cloud adoption and the importance of data security
Growing cloud adoption is key to the next generation of innovations in Europe. Cloud computing offers benefits such as faster innovation, better security, cost efficiency, and the ability to build applications with cutting-edge technologies such as machine learning, IoT, and next-generation databases. It also brings sustainability benefits: 451 Research, an S&P company, found that European businesses could reduce energy use by nearly 80 percent if they ran applications on AWS as opposed to their own data centers.
An International Data Corporation (IDC) white paper commissioned by AWS, The trusted cloud: Overcoming the tension between data sovereignty and rapid digital transformationDigital EU examines the importance of the cloud in building the future of organizations, and that 40 percent of revenues reported by large European organizations will be accounted for by digital technologies by 2025.
It is clear that there is a fine balancing act between improving operational efficiency, investing in digital innovation and focusing on business growth, especially amid increasingly-important data sovereignty requirements.
40 percent of revenues reported by large European organizations will be accounted for by digital technology by 2025.
As companies accelerate their adoption of cloud technologies, treating information securely within the cloud has become a critical focus area for many business leaders—from privacy to data security to compliance. AWS has comprehensive services that can all be used in compliance with the GDPR, closely following EU-recognized third-party privacy standards such as ISO 27701 and the CISPE Data Protection Code of Conduct. It provides assurance to firms of all sizes that AWS firms can control the privacy of all entrusted data, committed to ensuring how this data is used and who has access to it. Industry collaboration is also providing more ways to empower organizations to take control over their data. For example, AWS is collaborating with Salesforce to give organizations more choice about where to find encryption keys to help address European regulatory recommendations for government jurisdiction requirements.
Organizations can choose to store their data in one or more of AWS’s European regions across France, Germany, Ireland, Italy, Spain, Sweden, Switzerland and the United Kingdom, giving European organizations the ability to store their data in Europe and access data. Sovereignty is essential within the AWS global infrastructure. With AWS local regions set to launch in Amsterdam and Brussels, organizations now have the ability to build applications with reduced latency while maintaining data residency.
Organizations can choose to store their data in one or more European regions of AWS, giving European organizations the ability to store and access data in Dublin, Frankfurt, London, Milan, Paris, Stockholm, and, newly, Zurich. The Sovereignty Requirement.
European public and private sectors are taking advantage of the cloud
There are many reasons why European customers are migrating or modernizing to AWS. Besides cutting operational costs, they can move faster and transform customer experiences, drive new innovations and business models, or deliver on their digital transformation plans.
The Flemish Road Agency has cut costs in half, reduced infrastructure management time by 67 percent, and is now testing and developing new solutions three times faster by moving to AWS. Dutch healthcare organization Zuidzorg saw operational costs drop by 50 percent after migrating to AWS. PostNL cut costs by 80 percent and delivery times from months to minutes, Philips built its HealthSuite platform on AWS to allow for regulatory-compliant, secure and connected technology for electronic healthcare data, and Wehkamp deployed a new eCommerce platform as it expanded into Belgium. It did, in just six months.
It’s not just large corporations and public bodies turning to AWS for development – many start-ups are cloud-based, due to the demand and benefits of the technology for their customers.
And it’s not just large corporations and public bodies turning to AWS for growth – many start-ups are cloud-based from the start, due to the demand and benefits of the technology for their customers. In the Benelux, AWS works with high-growth companies such as Binder, Colibra, Travelbird, Groovy and Picnic – all of which are reinventing industries in their own way by relying on cloud technology for scale, security and speed.
Unlocking Europe’s future through the cloud
With 26 percent of European companies currently embracing key technologies such as cloud, 25 percent AI and 14 percent big data – according to the aforementioned Public First survey – harnessing the power of advanced technologies will be crucial to accelerating Europe’s ambitions. Fully unlocking the digital decade and its digital potential.