Fox, Telemundo release World Cup viewership numbers for U.S. game

So, you like to watch football in the afternoon, it seems. At least when the USA is in the World Cup.

Both Fox, which holds the U.S. English-language rights to the World Cup, and NBC’s Telemundo Deportes, which has the U.S. Spanish-language WC rights, released their viewership numbers on ‘the 1-1 match between the United States and Wales on Monday. Here’s what you need to know:

  • Fox said it averaged 8.306 million viewers while Telemundo said it averaged 3.4 million viewers (total broadcast audience includes linear, digital and streaming viewers).
  • Fox’s top television markets for the game are Austin, Cincinnati, Dallas, San Diego and Philadelphia.
  • Fox said it was the most-watched Group Game in the company’s history with an average of 563,000 viewers.
  • At the last minute, it reached 9.434 million viewers.
  • The total of 11.7 million viewers was a strong start for viewers as the game started at 2:00 PM ET and 11:00 AM PT.
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The game marked the United States’ first World Cup appearance since the 2014 World Cup in Brazil. Four years ago, Fox had to navigate the absence of the United States and focus its program on international stars and Russia as the 33rd player in the 32-team draw.

Can you put that in context?

It is difficult to do this unless we have a perfect comparison. It was eight years ago that the United States last qualified for the World Cup. The opening game of the American Group — a 2-1 win over Ghana on June 16, 2014 — drew 11.1 million viewers for the game starting at 6:00 PM ET. Univision added 4.8 million viewers to its coverage, which per Sports Media Watch was the network’s highest-grossing audience at the time for a USA World Cup game. – Deitsch

Will the England v USA group game set an attendance record?

As I wrote there The Athletic last week, David Neal and Mike Mulvihill, executive vice presidents of strategy and analytics for Fox Sports, executive producers of the World Cup on Fox Sports, predict that the game between the United States and England on November 25 will be the most watched men’s soccer game in the United States. television history. The current highlight is the 2014 World Cup match between Portugal and the United States. The game drew 18.2 million viewers on ABC and 6.5 million on Univision.

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With a big-name rival in England on Black Friday, Fox will benefit from a promotional boost, including a football float in the Macy’s Thanksgiving Day parade and a big push during NFL Giants games -Cowboys Thanksgiving afternoon – one time. slot and a host team that drew more than 38 million viewers on CBS last Thanksgiving. – Deitsch

Required reading

(Photo: Danielle Parhizkaran / USA Today)


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