OK, SO: OK GO (the band) is now fighting OK GO! (Cereal), on the rights of OK Go/Go! Name, what we can’t—despite therapy and medication—stop ourselves from thinking OK go/go! throw (down). (Sorry.)
According to this DiversityWhich reports that the LA pop rock band (who, we should be clear, is No The issue with Pop Rocks, as far as we know) is embroiled in a legal battle with the big cereal company Post Holdings. That includes not screwing around with actual, lawsuits; therefore Our colleagues here Takeout reported last monthAs part of the latest feud between a well-known band and a major cereal company, OK Go! The post goes so far as to sue the band for the rights to the name, which again: it’s about a feud between a band and a cereal company, for some reason.
By the way: technically, ok go! No food of his own; This is Post’s branding for a new series of snack-sized offerings, designed for portable consumption of fruity pebbles or honey clusters of oats. (They come with powdered milk, you add cold water, and, bam, there you have it: the approximation of food.) Post says the matter only went to court because the band had been threatening to sue for months. production; At the time, lead singer Damien Kulash A statement was given to him Billboard Saying, “A big corporation stole our band’s name and decided to market disposable plastic sugar cups to kids. It was an unwelcome surprise, to say the least. But then they sued America for it? Presumably, the idea is that they can threaten us in our own name, because they have so much money to spend on lawyers? I guess that’s how it usually works, but hopefully we’ll be the exception.”
It’s all complicated, like Diversity Notes, OK Go (Band) has often deliberately blurs the line between music and marketing, arranging lucrative sponsorships for their high-profile and extravagant videos. (In the past, Kulash has described the industry as an alternative revenue stream that often forces artists to subsist on streaming royalties or touring; either way, it gives the band a strong incentive to keep its name clear of unauthorized use.) Kulash was more blunt in an interview today. Hada, he offered his position: “It’s outrageous… It looks like such cut-and-dry-bullying. There are many other things you can call your fucking serial. Just pick one. No one looks good in this. Just choose a new name.