Shots fired! Owners consider ‘going rogue’ with exhibitions

For shots across the bow, we’ve seen heavier ammo.

But resisting fire is resisting fire, so its existence must be heeded, even if it only has the feel of a warning shot.

The top NASCAR teams under the Race Team Alliance umbrella have strategically said they are exploring the possibility of hosting their own exhibition races as early as a year from now.

That’s a decent little flare, I’d say.

According to a report last week in the sports-world’s favorite organ for such things – the Sports Business Journal – the RTA has hired a marketing agency to “explore exhibition race opportunities domestically and internationally”.

The request was deemed “highly exploratory”.

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And very interesting, given what it hints at.

NASCAR’s current network TV contract — the cash spigot that fuels the bulk of the parade — runs through 2024, and major teams have said the old route, which is the current route, may no longer be the only route.

The longest-standing TV money split is 65% to tracks, 25% to teams, 10% to NASCAR.

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